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YSL Beauty Nu Collective Influencer Trip
A Multi-Day Influencer Retreat To Palm Springs, Celebrating The Essence Of YSL Beauty’s NU Line.
ROLE
FOH Producer
DATE
October 2021
LOCATION
Palm Springs, CA
SERVICES
Hotel Main POC + Liaison •• Manage contracted venues on property •• Room Block Management •• Room Drops, Crew + Guest Catering •• Request + Review BEOs (F&B, Furniture, Staffing) •• COI Collection •• Load In + Turn Over of Programming Spaces
Set against the iconic backdrop of Parker Palm Springs, this two-night, three-day retreat brought together ~20 hand-selected creators who embodied the spirit of YSL Beauty’s NU line. The goal: to inspire connection, self-expression, recharge and educate.
The experience opened with welcome cocktails at the NU Content Hub, a villa designed as a creative playground for content creation and brand immersion zone for the entire weekend. From there, the itinerary moved with ease and intention—a sun soaked brunch, an engaging hands-on masterclass, and curated content filming.
YSL beauty took over the resort, creating an immersive brand experience with content opportunities around every corner, from custom lemonade stands, to a larger-than-life bocce ball court.
The second night closed with an unforgettable evening in the desert: cocktails at sunset, an exquisite sit down dinner, and a speakeasy-style afterparty to round out the Palm Springs experience.
