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YSL Beauty Nu Collective Influencer Trip
A Multi-Day Influencer Retreat To Palm Springs, Celebrating The Essence Of YSL Beauty’s NU Line.
ROLE
FOH Producer
DATE
October 2021
LOCATION
Palm Springs, CA
AGENCY
Industria Creative
SERVICES
Hotel Main POC + Liaison •• Manage contracted venues on property •• Room Block Management •• Room Drops, Crew + Guest Catering •• Request + Review BEOs (F&B, Furniture, Staffing) •• COI Collection •• Load In + Turn Over of Programming Spaces
Set against the iconic backdrop of Parker Palm Springs, this two-night, three-day retreat brought together ~20 hand-selected creators who embodied the spirit of YSL Beauty’s NU line. The goal: to inspire connection, self-expression, recharge and educate.
The experience opened with welcome cocktails at the NU Content Hub, a villa designed as a creative playground for content creation and brand immersion zone for the entire weekend. From there, the itinerary moved with ease and intention—a sun soaked brunch, an engaging hands-on masterclass, and curated content filming.
YSL beauty took over the resort, creating an immersive brand experience with content opportunities around every corner, from custom lemonade stands, to a larger-than-life bocce ball court.
The second night closed with an unforgettable evening in the desert: cocktails at sunset, an exquisite sit down dinner, and a speakeasy-style afterparty to round out the Palm Springs experience.
