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UnitedMasters SelectCon ATL
A Music Masterclass And Networking Experience For The Next Wave In ATL
ROLE
Producer
DATE
November 2023
LOCATION
Houston, TX
SERVICES
Team Oversight •• Client Management •• Project Management •• Budget Management •• Vendor RFP + Management •• Fabrication Oversight •• Sponsor Activations •• Production Logistics •• On-Site Lead
UnitedMasters is a music distribution and services platform that helps independent artists take control of their careers through innovative tools, tech, and marketing support.
Hosted by UnitedMasters, SelectCon ATL was a one-day, music-focused symposium designed to equip and inspire the next wave of independent artists. Blending the structure of a conference with the spirit of a festival, the experience featured intimate conversations with industry vets like Jermaine Dupri, hands-on workshops led by experts, high-energy performances – including a set from Trevor Jackson, and vibrant networking moments. The experience was grounded in celebration and support for emerging creatives, amplified by food trucks, DJ sets, and bars sponsored by Bulleit Bourbon.
Brand partners helped bring SelectCon’s mission to life through experience-led activations. The Bulleit Mentor Lounge created space for emerging artists to sit down with music execs and build real relationships. And across the footprint, the Crown Royal Recording Studio offered a rare opportunity to collaborate with a producer, record a track on-site, and walk away with a fully mastered version—proof that independent doesn’t mean going it alone.
In addition to event production, APT-122 stage managed, show called, and talent wrangled, ensuring a seamless show flow from workshops to live performances.
