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Cetaphil SkinLabs: Malibu
A Two-Day Skincare Retreat For Global Content Creators, Blending Science & Brand Discovery In Malibu.
ROLE
Senior Producer
DATE
October 2024
LOCATION
Malibu, CA
SERVICES
Pre-Production Logistics •• Staffing & Staff Management •• Warehouse Management •• Decor Sourcing •• Branded Item Production •• Vendor Management •• Transportation Coordination •• Catering •• Auxiliary Dinners
Cetaphil hosted a 2-day immersive retreat in Malibu for ~60 global creators, all set against the backdrop of a stunning beachside home. The experience was crafted to bring the brand’s science-forward ethos to life through education and personalization.
Attendees rotated through six interactive SkinLabs, each designed to explore Cetaphil’s skincare innovations from a different lens: hands-on product testing in the Skin Lab, personalized dermatologist consultations in the Consult Lab, and cutting-edge tech demos in the Tech Lab. Additional labs like the Cuisine Lab, Glam Lab, and Create Lab offered thoughtful ways to unwind, engage, and co-create—whether through culinary bites, beauty treatments, or custom-embroidered merch.
The retreat doubled as a content playground. Guests captured moments across the sunlit property, including a Cetaphil-branded retro convertible, private pickleball court and more. Days transitioned into evenings with cocktail hours and dinners at top-tier Malibu restaurants—including a surprise private performance by Tinashe.
