August 2018 - December 2019
The beauty startup, Mented Cosmetics, hired me as their Events Manager to elevate their events portfolio and spearhead event conceptualization and strategy.
Working cross functionally with their Marketing team, I designed and executed 12+ elevated events annually, including pop-up stores, product launches, festival activations and more, that aligned with overall brand messaging and pushed forward the brand’s identity, while tracking ROI to measure success.
MAKE YOU BLUSH
Partnering with the Tillary Hotel, Mented took over the hotel’s restaurant space for their Make You Blush collection launch. Pink accents brought the “Make You Blush” theme to life creating a summer blush oasis that felt like walking into a garden party.
From a flower wall backdrop, to rosé champagne, to Gucci Bloom perfume scents, down to pink m&ms, no detail was spared in bringing this pink party to life and creating an unforgettable shopping experience for attendees.
In addition to managing production logistics and on-site execution for monthly events, I also negotiated in kind partnerships and trained on-site event staff. Working with tight budgets, I became adept at finding frugal and creative ways to actualize event ideas.